The Downtime Agenda

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An online hub dedicated to the things we do when we’re not doing things. The Downtime Agenda aims to remind us that rest, recuperation and comfort aren’t indulgences — but necessities. Xtra Shiny designed all facets of the new brand, including a full e-commerce website, packaging, stationery and a weekly email newsletter sharing stories of high-profile individuals and how they achieve balance in their lives.