The Downtime Agenda

An online hub dedicated to the things we do when we’re not doing things. The Downtime Agenda aims to remind us that rest, recuperation and comfort aren’t indulgences — but necessities. Xtra Shiny designed all facets of the new brand, including a full e-commerce website, packaging, stationery and a weekly email newsletter sharing stories of high-profile individuals and how they achieve balance in their lives.